Events for Placemaking

Over the last two years we have been lucky enough to work with Cheltenham BID and Marketing Cheltenham as their retained events consultants. Not only has this given us a fantastic opportunity to work in the heart of Cheltenham, our hometown, but a chance to learn more about the whole placemaking industry, the drivers to increase footfall into our local towns, as well as giving us real insight into how to serve a community, whilst driving tourism and visitors to a town.

The events we have supported have been varied, from the inaugural Cheltenham Christmas Ice Rink, and the Queens’ Baton Relay, to smaller street theatre events, and the visit of a large observation wheel.

One thing we have been keen to focus on with these events are the objectives and how well the event has met the original objective, and we have really taken forward learnings each time. The reason for this ‘uber’ objective based focus is that the indicators of success for this type of event are sometimes not always obvious.

Wimbledon at the Brewery Quarter

Tennis lovers relaxing on deckchairs and watching Wimbledon on the big screen in the Brewery Quarter, Cheltenham.

In July 2022, we supported the installation of a big screen and viewing area for the Wimbledon tennis championships. This’ event’ took place in a busy leisure complex, with the tennis showing from midday to 9pm each day.

Considerations were made to ensure there were no noise issues for residents, and access to all the businesses was maintained.

We considered this event a drop in type of event, whilst it was unlikely anyone would sit and watch an entire match, they would drop buy and watch key moments or take a moment as they passed the screen. Some businesses were able to sell ‘takeaway’ and on the weekends various onsite businesses and also off site organisations hosted pop ups.

On average there were around 100 visitors each day and local restaurants saw increased footfall.

Food and Drink week 2022

In September 2022, the restaurants, bars, and cafes of Cheltenham were celebrated by hosting live music around the town and in venue music and entertainment, as well as bespoke ticketed masterclasses in participating venues.

This was in order to attract a higher footfall into town and encourage local people into the many restaurants and bars that Cheltenham has to offer. The main stage for live music was located in the Brewery Quarter, and resulted in all of the venues experiencing busy evenings with extra entertainment for outdoor diners.

Hospitality businesses across the town reported increased spend and footfall, as well as enjoying the entertainment in their premises.

Cheltenham Observation Wheel

In February 2023, we supported the Observation Wheel returning to Cheltenham. On previous visits the observation wheel had been part of the Light Up Cheltenham campaign but for 2023, this was a stand alone event.

The wheel operated by de Koning Leisure was erected into Imperial Gardens. We have worked on this site multiple times so know resident and stakeholder relationships are key. Luckily we have built up good relationships and were able to keep residents informed and provide a 24 hour resident line for any issues.

February is generally a quiet time around the town, and whilst half term provides a ready made audience we were keen for the entire 3 weeks that the wheel was in place to be worth while. 

The BID have several members around the area so the hospitality businesses were all able to offer various incentives to drive footfall to both the wheel and their establishments.

Additionally we arranged entertainment across 3 weekends, with visits from PAW Patrol and Paddington Bear, as well as the Dapper Chaps sculpting heart balloons for the crowds on valentines weekend.

Over the entire valentines period we installed a ‘heart arch’ light installation, which proved a massive hit with people. This created a huge amount of user generated social media content, and whilst derigging we received so many comments that people didn’t want us to take them away.

The whole event was a huge success with footfall in the area increased by 10% across the period.

*Wheel photos by Mikal Ludlow


It is always a pleasure to work with @cheltbid to bring their events and place-making experiences to life in the town centre. ICYMI - you can read all about our work with them here:

Catch the next BID in-town event at @thebreweryquarter for #Wimbledon

#cheltenhambid #placemaking #eventmanagement #eventproduction #wemakevents #eventprofs

On 15th April, @cheltbid welcomed the incredibly talented @pandorasboxperformers to Cheltenham High Street for an afternoon of show-stopping Street Circus! 🎪

The audiences were witness to stunning aerial performances, acrobatics, and super-strength, and we had such great feedback on providing entertainment that has not been seen before in Cheltenham 🤹‍♂️

#cheltenhambid #placemaking #streetcircus #pandorasboxperformers #eventmanagement #eventproduction #wemakeevents #eventprofs

A new blog post is up about NR Events at the BFDG Awards 📽️

And see how the event came together in the official BFDG Awards highlight video! Thank you to @galkalay and @tamsingreen ✨

We're looking forward to 2024 already 🤩

#eventmanagement #productionmanagement #eventprofs #wemakeevents #awards #productiondesign #filmawards #bfdg #thelondoner

We were really pleased to take on the Production again for this year's @british_film_designers_guild Awards at @thelondoner, Leicester Square 🎬

The set up was a huge task, and thanks to @palmbrokers, @universalpixelsvideo, and @peakhire, a breaktaking stage was built to incorporate the sustainability theme of the show 🌱

Here's a time-lapse of the 9 hour build of the room by Peak Hire 🤯

#eventmanagement #productionmanagement #eventprofs #wemakeevents #awards #productiondesign #filmawards #bfdg #thelondoner

Back in February we worked with Brandwalk to plan, run, and deliver Cadent's first larger event, their Supply Chain Sustainability Conference 🌱

It was an inspiring day for their suppliers and sparked important conversations about how they can work together to create a greener future for the gas industry. 💭

#cadent #cadentgas #sustainability #conference #corporateevent #eventproduction #eventmanagement #wemakeevents #eventprofs

The observation wheel in Cheltenham was a population attraction for its three week visit spanning Valentine's Day and the school half term! 🎡

We have loved working with @cheltbid to deliver local town events and placemaking experiences 🤍

Read more about what we produced with the BID in our newest blog post -

#cheltenhambid #observationwheel #halfterm #valentinesday #heartarches #eventmanagement #eventproduction #localevents #placemaking #wemakeevents #eventprofs

In January, we were back working with the brilliant Keystone Conference & Event Management to assist with the running of the annual SPVS Congress. 🐈

A change of venue this year to Hilton Birmingham Metropole created a great event for all delegates with access to informative panel sessions, talks, and numerous knowledgable exhibitors. 🩺

Find out more about SPVS Congress as well as our other recent corporate events in our latest blog post -

#spvs #congress #keystone #birmingham #corporate #corporateevent #eventmanagement #wemakeevents #eventprofs

TRACE by isla. is the carbon impact measuring and reporting tool that we use to do our bit in improving sustainability within the events industry. 🌱

We are grateful to isla. for having created a platform so simple to use and do those tricky calculations for energy use and waste so we don't have to! 🔢

We like to offer TRACE to our sustainability conscious clients so that you are able to see what areas of production need simple adjustments in order to create a much greener event. 🌟

Read our latest blog post to find out the benefits of using TRACE -

#sustainability #trace #isla #sustainableevents #carbonreport #eventproduction #eventmanagement #wemakeevents #eventprofs

Are you wanting to host a virtual event but no idea where to begin? We can help you! 💻

We have great knowledge of the best platforms to hold a webinar, online conference, training, and more. You can relax knowing that you are in capable hands and the tricky technical side is taken care of. 🙌

Drop us a message or email to find out if we can help you for your next online venture...

#onlineevents #virtualevents #webinar #onlineconference #onlinetraining #eventproduction #eventmanagement #wemakeevents #eventprofs

This week, discover some of our services that you may not have known that we offer...

We can research and book the perfect venue for you! 🔍

Here is a snippet of what we cover:
- Understanding all of your requirements
- Prioritising guest experience and needs
- Knowledge of desired locations
- Ensuring accessibility for all
- Considering leading sustainable venues

DM us or email if you think we can support you on finding the best venue for your next event! 🌍

#venuefinder #venuefinding #eventplanningservices
#eventorganisers #eventorganiser #eventmanagement #eventproduction #wemakeevents #eventprofs

Meet the rest of the team 🏋️‍♀️

Company Founder - Natasha

Having lived and breathed events for more than 15 years, Natasha has worked at every level of event production and management and set up NR Events in 2012. She has vast experience and knowledge of all types of events and will ensure your project is executed to the highest standard.

#companyfounder #eventdirector #eventmanagement #eventproduction #wemakeevents #eventprofs

Meet the rest of the team 👩‍💻

Event Manager - Emily

Having worked full-time at NR Events for a year now, Emily has worked on a huge variety of projects from major UK festivals to corporate events for prestigious brands and companies. She has led on small-scale projects, managing teams of crew and freelancers to deliver high quality events.

#eventmanager #eventmanagement #eventproduction #wemakeevents #eventprofs

Introducing the newest member of our team - Event Assistant, Sophie 😊

From recently joining the team with NR, Sophie is excited to dive into the Events industry. Having previous experience in photography, art, and marketing, her knowledge varies over the creative sector. Her skills are versatile which helps with adjusting to different types of events. Sophie has had experience with planning and organising corporate events and creating photography commission work for a charity and small business.

We are really excited to have her on board and take on more of the corporate aspect of the events we do! 🙌

#newteammember #eventassistant #eventmanagement #eventproduction #wemakeevents #eventprofs

🎄 12 Days of Christmas 🎄

September: Once the festival season had finished, we settled back into the corporate events world. One of our highlights for the month was the Gift Card and Voucher Association Awards at @the_landmark_london 💫

#christmas2022 #merrychristmas #12daysofchristmas #gcvaawards #thelandmark #eventmanagement #eventproduction #wemakeevents #eventprofs

This error message is only visible to WordPress admins
Error: Access Token is not valid or has expired. Feed will not update.


Scroll to Top