We are privileged to be involved in many of the local events that take place in our hometown of Cheltenham. Working with Cheltenham Borough Council, Marketing Cheltenham, Cheltenham BID, and The Cheltenham Trust, recent events have celebrated sport in the UK and competitions that receive worldwide coverage. Over the last couple of months we have helped deliver the Queen’s Baton Relay through Cheltenham and a large screening of Wimbledon in the local entertainment complex, The Brewery Quarter.
5th July – Queen’s Baton Relay
The Queen’s Baton Relay visited all 72 nations across a 294-day journey which landed in Cheltenham on the evening of the 5th July 2022. The baton passed through the south coast and south west before reaching Cheltenham on the second day of the tour, which was greeted by a crowd of residents cheering on the local baton-bearers. The baton-bearers were nominated by friends and family for their contribution to the community giving the town 6 representatives for the short run from the Prince of Wales Stadium to the Pittvill
e Pump Room.
The afternoon consisted of live music entertainment from a DJ as well as a pianist, BBQ food was on offer to the public and a children’s play area whilst the atmosphere built before the relay commenced. NR Events’ role in this was to liaise with each venue as well as the Commonwealth Games tour team about the most suitable route to take and how the crowd would be managed. We also sourced the audio equipment and assisted in the setup and management of the VIP area which included guests such as the Cheltenham Town Mayor and local respected business owners.
27th June-10th July – Wimbledon Screening
Wimbledon is one of the most infamous sporting events in British history and so, to celebrate this, Cheltenham Borough Council set up plans to host a large screening of the tournament in the town’s favourite entertainment complex, The Brewery Quarter. We worked alongside Production AV to build an astro-turfed screen with an area for 20 spectators in comfy deckchairs to be able to relax in the sunshine and enjoy some tennis.
The restaurants and bars in the Brewery Quarter offered food and drink to the Wimbledon audience for them to enjoy in the comfort of their deckchairs. On the weekend of the finals, Cosy Club featured a pop-up bar next to the screen offering chilled alcoholic refreshments.
We had a great team of freelance event managers who kept the screen running smoothly on a daily basis, reacting to any weather changes, answering any public queries, and keeping on top of the busy live Wimbledon schedule on various BBC channels. The event received plenty of positive feedback and many thought it was a great addition to an already bustling area of the town.
