How do we see the events industry developing since the recovery from the Covid-19 pandemic?
Since March 2020, the way we have experienced events across the world has shifted dramatically after all in-person interactions were banned. It forced the industry into adopting new event planning techniques to keep audiences engaged. The pandemic highlighted the resilience of event workers and being able to think proactively to keep the industry alive, ready for the return of live shows and the anticipated heightened demand for them.
We predict that the future of events will become more of a hybrid mix as virtual events demonstrated the convenience of accessing entertainment from the comfort of your own home. Offering both live and virtual tickets, gives audience members the option of still participating in the event even if they still feel cautious about risking their health, whilst still offering a full-scale show to those who feel more confident in mixing with the public.
We also would love to see increased awareness of accessibility and inclusivity amongst event planners. The last two years has taught us all to approach situations with more consideration and this should be reflected in the events industry to ensure that everyone can be catered for and receive and equal experience. Whether this is for the visually impaired on a Zoom event or a wheelchair user at a large-scale outdoor show, every attendee’s needs should be met and exceeded.
It is also important for events to further improve their sustainability so that shows can continue without negatively impacting our environment. Even making the smallest adjustments, such as compostable plates and cutlery to tracking participant’s travel methods, can end up making a huge difference. All of the events we work on here at NR Events will have their sustainability measured to ensure a greener industry for the future.